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Privacy policy

This Privacy Policy describes how If She Loves (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from ifsheloves.com (the “Site”).

By accessing or using the Site, you agree to the terms outlined below.

1. Information We Collect

We collect personal information directly from you, automatically through your interaction with the Site, and from service providers.

A. Information You Provide

When you make a purchase or interact with us, we may collect:

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely through third-party payment processors)

  • Order history

  • Customer service communications

  • SMS marketing preferences

We refer to this as Order Information.

B. Information Collected Automatically

When you visit the Site, we automatically collect certain information, including:

  • IP address

  • Browser type and version

  • Device type

  • Time zone

  • Referring website

  • Pages viewed and interaction behavior

  • Cookies and tracking identifiers

We refer to this as Device Information.

C. Cookies and Tracking Technologies

We use:

  • Cookies

  • Pixels

  • Web beacons

  • Tags

  • Analytics tools

These technologies help us:

  • Operate the Site

  • Improve user experience

  • Analyze traffic

  • Measure advertising performance

  • Deliver targeted advertising

You can manage cookies through your browser settings. Depending on your location, you may also be presented with a cookie consent banner allowing you to manage preferences.

2. How We Use Your Information

We use personal information to:

  • Process and fulfill orders

  • Provide customer support

  • Communicate order updates

  • Prevent fraud and security risks

  • Improve website functionality

  • Conduct analytics

  • Deliver marketing and advertising

  • Send SMS notifications (if consented)

  • Comply with legal obligations

We process information based on:

  • Contractual necessity (order fulfillment)

  • Legitimate business interests

  • Consent (where required)

  • Legal compliance

3. SMS Marketing & Communications

If you opt into SMS marketing, you consent to receive recurring automated promotional and transactional text messages from If She Loves.

  • Consent is not a condition of purchase.

  • Message frequency varies.

  • Message and data rates may apply.

  • You may opt out at any time by replying STOP.

  • For help, reply HELP or contact hello@ifsheloves.com.

We honor reasonable opt-out requests in accordance with applicable law.

We do not sell or share phone numbers for third-party marketing.

4. Sharing of Personal Information

We share personal information with trusted service providers necessary to operate our business, including:

  • Shopify (ecommerce platform)

  • Payment processors

  • Shipping carriers

  • Email marketing providers

  • SMS marketing providers

  • Analytics providers (e.g., Google Analytics)

  • Advertising platforms (e.g., Meta, TikTok, Google Ads)

Some of these disclosures may qualify as “sharing” under California law when related to cross-context behavioral advertising.

We may also disclose information:

  • To comply with legal obligations

  • To respond to lawful requests

  • To protect our rights or property

We do not sell personal information for monetary compensation.

5. Behavioral Advertising

We use your information to provide targeted advertising or marketing communications we believe may interest you.

You may opt out through:

California residents may also opt out of “sharing” for cross-context behavioral advertising as described below.

6. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect

  • Access the specific pieces of personal information we hold

  • Request deletion of personal information

  • Correct inaccurate personal information

  • Opt out of the sale or sharing of personal information

  • Limit the use of sensitive personal information

  • Not be discriminated against for exercising your rights

To exercise your rights, contact:
support@ifsheloves.com

We will verify your identity before processing requests.

We do not sell personal information for monetary value. We may share certain data with advertising partners for cross-context behavioral advertising. You may opt out by contacting us or using our “Do Not Sell or Share My Personal Information” link in the Site footer.

7. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request erasure

  • Restrict processing

  • Object to processing

  • Data portability

We process data under lawful bases including contractual necessity, consent, and legitimate interests.

Your information may be transferred to the United States or other jurisdictions. We rely on appropriate safeguards for international transfers.

To exercise your rights, contact: hello@ifsheloves.com

8. Data Retention

We retain personal information:

  • As long as necessary to fulfill orders

  • To comply with legal and tax obligations

  • For fraud prevention

  • Until you request deletion (subject to legal exceptions)

Device information may be retained for analytics and security purposes.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information.

While we strive to protect your information, no system is completely secure. Transmission of information is at your own risk.

10. Minors

The Site is not intended for individuals under the age of 13.

We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

11. Do Not Track

Some browsers transmit “Do Not Track” signals. Because there is no consistent industry standard, we do not currently respond to those signals.

12. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised effective date.

14. Contact Information

If you have questions, concerns, or privacy-related requests, contact:

If She Loves
Privacy Compliance Officer
1100 S San Pedro St, Unit G06
Los Angeles, CA 90015
United States
Email: support@ifsheloves.com