BRAND MESSAGE

If She Loves was founded by Vivian Kim, who spent 14 years in the retail industry before recognizing a major gap in the market. Time and again, she found herself frustrated by clothing options that lacked trend appeal, were overpriced, or didn’t fit well. When she did find something she loved, it was either too expensive or overly designed for her taste. She saw a missing element in fashion: distinctiveness.

Vivi didn’t want mass-produced clothing that blended into the mainstream. She sought exclusivity, fashion-forward pieces that felt unique while remaining accessible. She envisioned stylish, versatile designs that turned heads and earned compliments without feeling overdone.

That vision became If She Loves. As a brand, we are dedicated to creating fashion that blends style with practicality. Our collections stay in tune with current trends while prioritizing comfort and wearability. We believe in individuality, curating pieces that seamlessly transition from school drop-offs to work meetings, lunch dates, and nights out.

What sets us apart is the personal touch behind every piece. Vivi, a working mother of three, personally wears and tests each garment before it goes into production to ensure a perfect balance of comfort, elegance, and quality. Her mission is to offer women timeless, beautiful, and practical fashion that fits effortlessly into their lives.