BRAND MESSAGE

If She Loves was born from a desire for fashion that feels as beautiful as it looks.

Founded by Vivian Kim — a Brazilian-born creative with over a decade in retail — the brand reflects her search for pieces that embody femininity, simplicity, and distinction. She longed for designs that turned heads gently: not loud, not mass-produced, but personal, wearable, and quietly striking.

With that vision, If She Loves creates collections made in Los Angeles that blend softness with strength. We design for women who move through every part of their day with style — from school drop-offs to last-minute meetings and late-night dinners.

Each piece is carefully tested by Vivian herself, a working mother of three, to ensure it lives up to her standards of comfort, elegance, and effortlessness.

This is fashion you’ll wear again and again because when she loves it, it’s made to last.