Founded by Vivian Kim, a Brazilian-born creative with over a decade in retail. the brand reflects her search for pieces that embody femininity, simplicity, and distinction. She longed for designs that turned heads gently: not loud, not mass-produced, but personal, wearable, and quietly striking.

Finding the name of our brand was one of the most meaningful parts of our journey. We came from a retail background, and starting a brand from scratch — designing our own styles, producing them, and entering the fashion world in the United States — was completely new for us.Vivi always loved fashion. She knew what women liked and which styles had potential, but transforming ideas into products was something we learned step by step. We began with nothing but passion, faith, and the desire to build something real.

In the early days, we even considered other types of businesses. We talked to friends, explored different ideas, and looked at other possibilities. But every road led us back to the same place: fashion. It was what made sense. It was what Vivian truly loved.

And that’s where the name was born.

If She Loves became our answer — the expression of why we chose this path.

If she loves to create…

If she loves fashion…

If she loves expressing beauty through design…

Then this is the brand we were meant to build.

Today, we’ve already reached customers across North America, Latin America, and Europe. Every step we take reflects the same purpose that inspired our name: